Friday, 31 October 2014

[D776.Ebook] PDF Ebook Technology of Machine Tools with Student Workbook, by Steve Krar, Arthur Gill, Peter Smid

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Technology of Machine Tools with Student Workbook, by Steve Krar, Arthur Gill, Peter Smid

Technology of Machine Tools 6e provides state-of-the-art training for using machine tools in manufacturing technology, including up-to-date coverage of computer numerical control (CNC). It includes an overview of machine trades and career opportunities followed by theory and application. The text is structured to provide coverage of tools and measurement, machining tools and procedures, drilling and milling machines, computer-aided machining, and metallurgy. There is expanded coverage of computer-related technologies, including computer numerical control (CNC) and computer-aided design and manufacturing (CAD/CAM).

  • Sales Rank: #3470935 in Books
  • Published on: 2007-07-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 1.60" w x 8.00" l, 5.78 pounds
  • Binding: Hardcover
  • 918 pages

About the Author
Steve F. Krar has coauthored more than 50 books on machine tools and manufacturing technology, including Technology of Machine Tools, now in its fifth edition. Widely recognized as one of leading texts in the world on the subject, it has been translated into four languages. Mr. Krar studied under Dr. W. Edwards Deming and researched with GE Superabrasives and other leaders in machine tool manufacturing. The former associate director of the GE Superabrasives Partnership for Manufacturing Productivity, he is a life member of the Society of Manufacturing Engineers.

Smid is a professional consultant, educator, and speaker, and has many years of practical, hands-on experience with CNC and CAD/CAM applications on all levels.

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Wednesday, 29 October 2014

[Q300.Ebook] PDF Ebook House & Senate, Fourth Edition, by Ross K. Baker

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House & Senate, Fourth Edition, by Ross K. Baker

Drawing on interviews with United States senators who previously served in the House of Representatives as well as journalists and staff members, this volume provides a portrait of the two American Houses of Congress.

It describes the important distinctions that separate the House and the Senate.

  • Sales Rank: #964040 in Books
  • Published on: 2008-06-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.30" h x .60" w x 5.50" l, .70 pounds
  • Binding: Paperback
  • 246 pages

From Library Journal
This is an informative and clearly written portrait of America's unique bicameral legislature. Baker, a political scientist and author of Friend and Foe in the U.S. Senate ( LJ 4/1/80), weaves into his text parts of numerous interviews he conducted with legislators, journalists, and lobbyists. He paints a complex picture of an adversarial House of Representatives struggling to satisfy the majority interests of its constituents and a consensus-seeking, compromising Senate focused on the so-called "national interest." He shows how each body is affected by size, length of term, history, constitutional limits, lobbyists, and journalists, and how they can be viewed as a microcosm of the American system of checks and balances. An unusually accessible synthesis of a topic that is of interest to general readers and students alike.
- Jack Forman, Mesa Coll. Lib., San Diego
Copyright 1989 Reed Business Information, Inc.

About the Author
Ross K. Baker is a Professor of Political Science at Rutgers University.� He is also a columnist for the Los Angeles Times and Newsday and a frequent contributor to other popular and professional periodicals.

Most helpful customer reviews

5 of 5 people found the following review helpful.
A Wonderfully Informative Book
By Daniel W. Whitney
I had the distinct pleasure of taking Congressional Politics with Professor Baker in the Spring of 2005. While reading this book is not quite as good as sitting in one of his lectures, it comes very close.

House and Senate is a remarkable look at the two distinct branches of the United States Congress. Baker discusses not only the differences between the two houses but the reasons that these differences exist. He relies not only on the accounts of Senators who used to serve as Representatives but on his own experiences working for members of both houses. Baker's extensive knowledge of the inner workings of Congress make him uniquely qualified to write this book.

1 of 1 people found the following review helpful.
Size matters
By Charents
Baker makes one rather basic but essential point in his book discussing the differences between the two chambers of Congress: the small size of the Senate compared to the House makes it a distinct, more generalist, and more elite body. Journalists understand this, lobbyists understand this, and congressmen themselves understand this, argues Baker. His argument is convincing, even if he relies too heavily at times on senators who previously served in the House. Yes, these individuals are uniquely qualified to discuss the processes and the interaction of members, but are they not also pre-disposed to consider the Senate a more prestigious body? This is a minor quibble. In all, House and Senate will teach the reader about the distinctions between the two bodies. In doing so, it tells the layman much about how the legislative branch of government really works.

1 of 1 people found the following review helpful.
A good read
By Kariobangi
Baker has without doubt managed to make interesting what is without doubt not your everyday edge-of-the-seat topic of discussion.At the end of it all the House comes across as a school yard of near deliquents clamouring for press time while the Senate is presented as a bunch of somewhat ignorant attention stealing dont-push-my-buttons-or-i'll-filibuster-you miscreants.Baker's book manages-without the air of patronage that seems to surround authors of such books- to set out in a logical manner what makes each chamber tick.A true sprinkle on an otherwise dry subject matter.

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[Q576.Ebook] PDF Download Psychology: Core Concepts with DSM-5 Update (7th Edition), by Philip G. Zimbardo, Robert Johnson, Vivian McCann

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Psychology: Core Concepts with DSM-5 Update (7th Edition), by Philip G. Zimbardo, Robert Johnson, Vivian McCann

Where great science meets great teaching

Psychology: Core Concepts, 7/eprovides rich coverage of the foundational topics taught for introductory psychology. Each major section of every chapter is organized around a single concept, called a Core Concept. The Core Concepts allow readers to draw connections across the chapter and see the big picture of psychology. Learning is then reinforced through focused application and critical thinking activities. The 7th edition features an enhanced critical thinking emphasis, with new chapter-opening "Problems" and new end-of-chapter critical thinking applications that promote active learning.

MyPsychLab is an integral part of the Zimbardo / Johnson / McCann Hamilton program. Engaging activities and assessments provide a teaching and learning system that helps students think critically. With MyPsychLab, students can watch videos on psychological research and applications, participate in virtual classic experiments, and develop critical thinking skills through writing.

This title is available in a variety of formats - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. To learn more about pricing options and customization, click the Choices tab.

  • Sales Rank: #19175 in Books
  • Brand: Zimbardo, Philip G./ Johnson, Robert L./ Mccann, Vivian
  • Published on: 2013-12-16
  • Format: Sega
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x 1.10" w x 8.80" l, .0 pounds
  • Binding: Paperback
  • 744 pages

About the Author
Philip Zimbardo

Philip Zimbardo is internationally recognized as the “voice and face of contemporary American psychology” through his widely seen PBS-TV series, Discovering Psychology, his classic research, The Stanford Prison Experiment, authoring the oldest current textbook in psychology, Psychology and Life, in its 18th Edition, and his popular trade books on Shyness in adults and in children; Shyness: What it is, what to do about it, and The Shy Child. Past president of the American Psychological Association, and the Western Psychological Association.

Zimbardo has been a Stanford University professor since 1968 (now an Emeritus Professor), having taught previously at Yale, NYU, and Columbia University. He is currently on the faculty of the Pacific Graduate School of Psychology, and the Naval Postgraduate School at Monterey, CA. He has been given numerous awards and honors as an educator, researcher, writer, and service to the profession. Recently, he was awarded the Vaclav Havel Foundation Prize for his lifetime of research on the human condition. His more than 300 professional publications and 50 books convey his research interests in the domain of social psychology, with a broad spread of interests from shyness to time perspective, madness, cults, political psychology, torture, terrorism, and evil.

Zimbardo has served also as the Chair of the Council of Scientific Society Presidents (CSSP) representing 63 scientific, math and technical associations (with 1.5 million members), and now is Chair of the Western Psychological Foundation. He heads a philanthropic foundation in his name to promote student education in his ancestral Sicilian towns. Zimbardo adds further to his retirement list activities: serving as the new executive director of a Stanford center on terrorism -- the Center for Interdisciplinary Policy, Education, and Research on Terrorism (CIPERT). He was an expert witness for one of the soldiers in the Abu Ghraib Prison abuses, and has studied the interrogation procedures used by the military in that and other prisons as well as by Greek and Brazilian police torturers.

Noted for his personal and professional efforts to actually 'give psychology away to the public', Zimbardo has also been a social-political activist, challenging the U.S. Government's wars in Vietnam and Iraq, as well as the American Correctional System.

His new book has been a New York Times bestseller: THE LUCIFER EFFECT: UNDERSTANDING HOW GOOD PEOPLE TURN EVIL (Random House, 2007; see www.lucifereffect.org).

Robert L. Johnson

Robert Johnson, Ph.D., taught introductory psychology for 28 years at Umpqua Community College. He is especially interested in applying psychological principles to the teaching of psychology and in encouraging linkages between psychology and other disciplines. In keeping with those interests, Bob founded the Pacific Northwest Great Teachers Seminar, of which he was the director for 20 years. He was also one of the founders of�Psychology Teachers at Community Colleges (PT@CC), serving as its executive committee chair during 2004. That same year he also received the Two-Year College Teaching Award given by the Society for the Teaching of Psychology. Bob has long been active in APA, APS, the Western Psychological Association, and the Council of Teachers of Undergraduate Psychology.


Aside from his contributions as coauthor of Psychology: Core Concepts, Bob is particularly proud of his articles in Teaching of Psychology. Recently he began a term as editor of The General Psychologist, the newsletter of the Society for General Psychology (Division 1 of APA). And, he is working on a book that brings to light what Shakespeare had to say about psychology.

Bob and his wife live on the North Umpqua River in Southern Oregon, where they can go kayaking in their front yard or bicycling in the valleys of the Cascade Mountains. In his spare time he likes making pottery and Thai curries.

Vivian McCann�

Vivian McCann, a senior faculty member in Psychology at Portland Community College in Portland, Oregon, teaches a wide variety of courses, including introductory psychology, human relations, intimate relationships, and social psychology. Born and raised in the California desert just 10 miles from the Mexican border, she learned early on the importance of understanding cultural backgrounds and values in effective communication and in teaching, which laid the foundation for her current interest in teaching and learning psychology from diverse cultural perspectives. She loves to travel and learn about people and cultures, and to nurture the same passions in her students: She has led groups of students on three trips abroad, and in her own travels has visited 20 countries so far.

Vivian maintains a strong commitment to teaching excellence, and has developed and taught numerous workshops in that area. She currently serves on the APA’s Committee for Psychology Teachers at Community Colleges (PT@CC), and is an active member of the Western Psychological Association and APS. She is also the author of Human Relations: The Art and Science of Building Effective Relationships.

Most helpful customer reviews

0 of 0 people found the following review helpful.
The book is good, mypsychlab is a valuable tool
By constance
The writing style of the book is casual and friendly. The authors seemed to go out of their way to create a text that was accessible. Throughout the book they speak directly to the reader, have sections on "how to use psychology to learn psychology" and make a point to provide a variety of ways (via mypsychlab) to deliver information. Because they're psychologists, they know that people have different learning styles and they try to help you.

The access code is well worth it. My experience in getting to the mypsychlab was fraught with difficulty and incompetence.
- Access to the audio book of the textbook. This was a huge win for me. It is streaming audio only, which is sad. I would love to be able to listen to it in the car during my commute or while exercising.
- Flash card game. You can select the chapters, you can choose a quiz option, and you can print out the flash cards.YOU CAN PRINT THEM OUT! They even make the game accessible to your smartphone. It's not an app though. It should be an app.
- Study guides. For people who have trouble knowing how to take notes from the book or from lecture, the study guides address this with directed note taking outlines. There are glossary lists for you to look up definitions, chapter quizzes to help you prepare.
- Links to the podcast, which anyone can get to - the psych files.
- access to eText. This is downloadable.

Some complaints:
- The pages of the text are thin.
- The customer service at Pearson was very hit or miss. The third person I reached was able to give me the correct answer, that I needed my professor to provide a course id to me.
- You can't download the audio book.
- The flash card game should be an app.

0 of 0 people found the following review helpful.
Nicely done Psych text
By Becky J
This is a good, topical, up to date text. Great for an intro book with enough detail and general stuff to cover the basics. The My Psych Lab does not come with either the book or the e-book. It has to be purchased separately these days.

0 of 0 people found the following review helpful.
Informative without being too dense
By G
Wonderful! It really breaks down the material in the simplest form without "dumbing" it down. I used this for my Intro to Psychology class but enjoyed it even after the class.

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Monday, 27 October 2014

[X850.Ebook] Free PDF Discourse Markers (Studies in Interactional Sociolinguistics), by Deborah Schiffrin

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Discourse markers--the particles oh, well, now, then, you know, and I mean, and the connectives so, because, and, but, and or --perform important functions in conversation and call for the rigorous analysis this study provides. Schiffrin's approach is interdisciplinary, within linguistics and sociology, and demonstrates that markers and the conversations in which they function can only be properly understood as an integration of structural, semantic, pragmatic, and social factors. The core of this book is a comparative analysis of markers within conversational discourse collected by Dr. Schiffrin during sociolinguistic fieldwork. The study raises a wide range of theoretical and methodological issues, and the insights it offers will be of great value to readers confronting the very substantial problem presented by the search for an adequate model of discourse.

  • Sales Rank: #1827293 in Books
  • Brand: Brand: Cambridge University Press
  • Published on: 1988-02-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .83" w x 5.43" l, 1.22 pounds
  • Binding: Paperback
  • 376 pages
Features
  • Used Book in Good Condition

From the Back Cover
The core of the book is a comparative analysis of markers within conversational discourse collected by Dr. Schiffrin during sociolinguistic fieldwork. The study concludes that markers provide contextual coordinates which aid in the production and interpretation of coherent conversation at both local and global levels of organization.

About the Author
Deborah Schiffrin is Professor of Linguistics at Georgetown University.

Most helpful customer reviews

0 of 0 people found the following review helpful.
This is a good, basic book to introduce the concept of discourse ...
By Rosemary West
This is a good, basic book to introduce the concept of discourse markers to students of discourse analysis or sociolinguistics. If you are taking classes in linguistics, there is a good chance that your professor will use some of these dialogues as examples. There has been a lot of work done on the subject since this book was published, so anyone who wants to go into more depth should look into more recent publications. Nevertheless, this book is well worth reading, both for its content and as an example of how to do discourse analysis.

0 of 0 people found the following review helpful.
Great book!
By sara
I used this book to write my thesis... it was a great help, great information... easy to understand and a very educational read. :) Great shipping as well! Way to go!

0 of 0 people found the following review helpful.
Recommend it for researchers in Discourse Analysis
By Amazon Customer
It's a great book, from a great author, which is indispensable for the researchers of conversation/discourse analysis. The author writes and arguments well!

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Thursday, 16 October 2014

[F426.Ebook] PDF Ebook In-Fisherman Ice Fishing Secrets Book (In-Fisherman Library), by Al Lindner, Dave Genz, Doug Stange

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In-Fisherman Ice Fishing Secrets Book (In-Fisherman Library), by Al Lindner, Dave Genz, Doug Stange

The very latest breakthroughs for locating and icing a variety of species. The men who made it happen talk tactics and strategies. Guaranteed to keep you on top of the ice fishing game.

  • Sales Rank: #63312 in Books
  • Brand: Brand: In-Fisherman
  • Published on: 1998-05-01
  • Original language: English
  • Number of items: 1
  • Dimensions: .71" h x 5.46" w x 8.48" l, .88 pounds
  • Binding: Paperback
  • 288 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

3 of 3 people found the following review helpful.
The details needed for success!!
By JPSierraGuy
One would think there is not much to ice fishing other than digging a hole, dropping some bait down in the water and waiting....NOT TRUE. I have been ice fishing where there are many people fishing and I was the only one catching.... There are very defined habits of the fish you are after and if you dont know this, you will be spending a lot of time on the ice with little success!! This book has all the information you need for a successful day on the ice and for the price, a great value!

5 of 5 people found the following review helpful.
Ice Fishing Secrets
By Brenda
I bought this as a gift for my husband who loves to fish. He has been ice fishing for years and thought he knew everything there was to know. Since reading this book, he has learned some new techniques and his ice fishing success has improved.

0 of 0 people found the following review helpful.
An instruction book.
By Dennis Prah
Typical Lindner book. Like the old "Dragnet" series, "Just The Facts Mame". As with any text book can be boring at times, but necessarily so. Redundancy is the key to learning and professor Al and company is doing his best to teach you something.

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Wednesday, 15 October 2014

[Q627.Ebook] Get Free Ebook The Politics of Immorality in Ancient Rome, by Catharine Edwards

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The Politics of Immorality in Ancient Rome, by Catharine Edwards

This book addresses the question not how immoral the ancient Romans were but why the literature they produced is so preoccupied with immorality. The modern image of immoral Rome derives from ancient accounts which are largely critical rather than celebratory. Far from being empty commonplaces these accusations constituted a powerful discourse through which Romans negotiated conflicts and tensions in their social and political order. This study proceeds by a detailed examination of a wide range of ancient texts (all of which are translated), exploring the dynamics of their rhetoric, as well as the ends to which they were deployed. Roman moralising discourse, the author suggests, may be seen as especially concerned with the articulation of anxieties about gender, social status and political power. Individual chapters focus on adultery, effeminacy, the immorality of the Roman theatre, luxurious buildings and the dangers of pleasure.

  • Sales Rank: #1366181 in Books
  • Brand: Brand: Cambridge University Press
  • Published on: 2002-05-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.98" h x .55" w x 5.98" l, .82 pounds
  • Binding: Paperback
  • 244 pages
Features
  • Used Book in Good Condition

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0 of 0 people found the following review helpful.
Four Stars
By Allen C Tice
Quotable.

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Sunday, 12 October 2014

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You Are Not a Gadget: A Manifesto, by Jaron Lanier

A NATIONAL BESTSELLER

A programmer, musician, and father of virtual reality technology, Jaron Lanier was a pioneer in digital media, and among the first to predict the revolutionary changes it would bring to our commerce and culture. Now, with the Web influencing virtually every aspect of our lives, he offers this provocative critique of how digital design is shaping society, for better and for worse.

Informed by Lanier’s experience and expertise as a computer scientist, You Are Not a Gadget discusses the technical and cultural problems that have unwittingly risen from programming choices—such as the nature of user identity—that were “locked-in” at the birth of digital media and considers what a future based on current design philosophies will bring. With the proliferation of social networks, cloud-based data storage systems, and Web 2.0 designs that elevate the “wisdom” of mobs and computer algorithms over the intelligence and wisdom of individuals, his message has never been more urgent.

  • Sales Rank: #141671 in Books
  • Brand: Lanier, Jaron
  • Published on: 2011-02-08
  • Released on: 2011-02-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.97" h x .72" w x 5.14" l, .57 pounds
  • Binding: Paperback
  • 240 pages

Amazon.com Review
Amazon Best Books of the Month, January 2010: For the most part, Web 2.0--Internet technologies that encourage interactivity, customization, and participation--is hailed as an emerging Golden Age of information sharing and collaborative achievement, the strength of democratized wisdom. Jaron Lanier isn't buying it. In You Are Not a Gadget, the longtime tech guru/visionary/dreadlocked genius (and progenitor of virtual reality) argues the opposite: that unfettered--and anonymous--ability to comment results in cynical mob behavior, the shouting-down of reasoned argument, and the devaluation of individual accomplishment. Lanier traces the roots of today's Web 2.0 philosophies and architectures (e.g. he posits that Web anonymity is the result of '60s paranoia), persuasively documents their shortcomings, and provides alternate paths to "locked-in" paradigms. Though its strongly-stated opinions run against the bias of popular assumptions, You Are Not a Gadget is a manifesto, not a screed; Lanier seeks a useful, respectful dialogue about how we can shape technology to fit culture's needs, rather than the way technology currently shapes us.

A Q&A with Author Jaron Lanier

Question: As one of the first visionaries in Silicon Valley, you saw the initial promise the internet held. Two decades later, how has the internet transformed our lives for the better?

Jaron Lanier: The answer is different in different parts of the world. In the industrialized world, the rise of the Web has happily demonstrated that vast numbers of people are interested in being expressive to each other and the world at large. This is something that I and my colleagues used to boldly predict, but we were often shouted down, as the mainstream opinion during the age of television’s dominance was that people were mostly passive consumers who could not be expected to express themselves. In the developing world, the Internet, along with mobile phones, has had an even more dramatic effect, empowering vast classes of people in new ways by allowing them to coordinate with each other. That has been a very good thing for the most part, though it has also enabled militants and other bad actors.

Question: You argue the web isn’t living up to its initial promise. How has the internet transformed our lives for the worse?

Jaron Lanier: The problem is not inherent in the Internet or the Web. Deterioration only began around the turn of the century with the rise of so-called "Web 2.0" designs. These designs valued the information content of the web over individuals. It became fashionable to aggregate the expressions of people into dehumanized data. There are so many things wrong with this that it takes a whole book to summarize them. Here’s just one problem: It screws the middle class. Only the aggregator (like Google, for instance) gets rich, while the actual producers of content get poor. This is why newspapers are dying. It might sound like it is only a problem for creative people, like musicians or writers, but eventually it will be a problem for everyone. When robots can repair roads someday, will people have jobs programming those robots, or will the human programmers be so aggregated that they essentially work for free, like today’s recording musicians? Web 2.0 is a formula to kill the middle class and undo centuries of social progress.

Question: You say that we’ve devalued intellectual achievement. How?

Jaron Lanier: On one level, the Internet has become anti-intellectual because Web 2.0 collectivism has killed the individual voice. It is increasingly disheartening to write about any topic in depth these days, because people will only read what the first link from a search engine directs them to, and that will typically be the collective expression of the Wikipedia. Or, if the issue is contentious, people will congregate into partisan online bubbles in which their views are reinforced. I don’t think a collective voice can be effective for many topics, such as history--and neither can a partisan mob. Collectives have a power to distort history in a way that damages minority viewpoints and calcifies the art of interpretation. Only the quirkiness of considered individual expression can cut through the nonsense of mob--and that is the reason intellectual activity is important.

On another level, when someone does try to be expressive in a collective, Web 2.0 context, she must prioritize standing out from the crowd. To do anything else is to be invisible. Therefore, people become artificially caustic, flattering, or otherwise manipulative.

Web 2.0 adherents might respond to these objections by claiming that I have confused individual expression with intellectual achievement. This is where we find our greatest point of disagreement. I am amazed by the power of the collective to enthrall people to the point of blindness. Collectivists adore a computer operating system called LINUX, for instance, but it is really only one example of a descendant of a 1970s technology called UNIX. If it weren’t produced by a collective, there would be nothing remarkable about it at all.

Meanwhile, the truly remarkable designs that couldn’t have existed 30 years ago, like the iPhone, all come out of "closed" shops where individuals create something and polish it before it is released to the public. Collectivists confuse ideology with achievement.

Question: Why has the idea that "the content wants to be free" (and the unrelenting embrace of the concept) been such a setback? What dangers do you see this leading to?

Jaron Lanier: The original turn of phrase was "Information wants to be free." And the problem with that is that it anthropomorphizes information. Information doesn’t deserve to be free. It is an abstract tool; a useful fantasy, a nothing. It is nonexistent until and unless a person experiences it in a useful way. What we have done in the last decade is give information more rights than are given to people. If you express yourself on the internet, what you say will be copied, mashed up, anonymized, analyzed, and turned into bricks in someone else’s fortress to support an advertising scheme. However, the information, the abstraction, that represents you is protected within that fortress and is absolutely sacrosanct, the new holy of holies. You never see it and are not allowed to touch it. This is exactly the wrong set of values.

The idea that information is alive in its own right is a metaphysical claim made by people who hope to become immortal by being uploaded into a computer someday. It is part of what should be understood as a new religion. That might sound like an extreme claim, but go visit any computer science lab and you’ll find books about "the Singularity," which is the supposed future event when the blessed uploading is to take place. A weird cult in the world of technology has done damage to culture at large.

Question: In You Are Not a Gadget, you argue that idea that the collective is smarter than the individual is wrong. Why is this?

Jaron Lanier: There are some cases where a group of people can do a better job of solving certain kinds of problems than individuals. One example is setting a price in a marketplace. Another example is an election process to choose a politician. All such examples involve what can be called optimization, where the concerns of many individuals are reconciled. There are other cases that involve creativity and imagination. A crowd process generally fails in these cases. The phrase "Design by Committee" is treated as derogatory for good reason. That is why a collective of programmers can copy UNIX but cannot invent the iPhone.

In the book, I go into considerably more detail about the differences between the two types of problem solving. Creativity requires periodic, temporary "encapsulation" as opposed to the kind of constant global openness suggested by the slogan "information wants to be free." Biological cells have walls, academics employ temporary secrecy before they publish, and real authors with real voices might want to polish a text before releasing it. In all these cases, encapsulation is what allows for the possibility of testing and feedback that enables a quest for excellence. To be constantly diffused in a global mush is to embrace mundanity.

(Photo � Jonathan Sprague)

From Publishers Weekly
Computer scientist and Internet guru Lanier's fascinating and provocative full-length exploration of the Internet's problems and potential is destined to become a must-read for both critics and advocates of online-based technology and culture. Lanier is best known for creating and pioneering the use of the revolutionary computer technology that he named virtual reality. Yet in his first book, Lanier takes a step back and critiques the current digital technology, more deeply exploring the ideas from his famous 2000 Wired magazine article, One-Half of a Manifesto, which argued against more wildly optimistic views of what computers and the Internet could accomplish. His main target here is Web 2.0, the current dominant digital design concept commonly referred to as open culture. Lanier forcefully argues that Web 2.0 sites such as Wikipedia undervalue humans in favor of anonymity and crowd identity. He brilliantly shows how large Web 2.0–based information aggregators such as Amazon.com—as well as proponents of free music file sharing—have created a hive mind mentality emphasizing quantity over quality. But he concludes with a passionate and hopeful argument for a new digital humanism in which radical technologies do not deny the specialness of personhood. (Jan.)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
*Starred Review* Lanier is the digital pioneer who coined the term virtual reality, but for all his computer expertise and zeal, he now says, “not so fast.” A composer, musician, and artist as well as a computer scientist, Lanier is concerned that the “digital hive is growing at the expense of individuality.” As he advocates for human concerns over digital imperatives in a book as invigorating for its excellent prose as for its striking disclosures and cogent arguments, Lanier describes the phenomenon he calls “lock in,” which leaves us stuck with flawed computer programs and skewed search engines. Moving into the social arena, Lanier dismantles such cyberfantasies as the Singularity, draws the connection between cloud computing and financial irresponsibility, ponders “gadget fetishism” and cybercrime, and, most electrifyingly, critiques online culture’s rampant reductiveness and disdain for quality and originality. Lanier is particularly incisive in his assessment of the Web’s role in eradicating paying jobs and undermining entire careers while simultaneously bombarding the now-imperiled middle class with advertising. Beware, Lanier says, of “cybernetic totalism.” Don’t be bamboozled and devalued. The Web can be a better place. Lanier’s bold and brilliant protest against cyberhype and exploitation is a tonic and necessary call for humanism. --Donna Seaman

Most helpful customer reviews

204 of 221 people found the following review helpful.
A critical take on Web 2.0: People first
By Michael A. Duvernois
"Technology criticism," the author writes, "should not be left to the Luddites." Jaron Lanier is certainly no Luddite, but in this "manifesto" he blasts the Web 2.0 mentality, highlights long-standing technology lock-ins, and ranges far and wide in his criticisms of the Internet, computing, and the cultures surrounding the two today.

The core of his argument is that the achievements of the Web 2.0 collaborations are neither exciting, nor new. "Let's suppose that, back in the 1980s, I had said, `In a quarter century, when the digital revolution has made great progress and computer chips are millions of times faster than they are now, humanity will finally win the prize of being able to write a new encyclopedia and a new version of UNIX!' It would," he writes, "have sounded utterly pathetic." He's referring to Wikipedia and Linux, two clear successes of collaborative construction. And furthermore, the intellectual work of those thousands of people have been undervalued, in fact, they're unpaid volunteers. The middle classes have spent their hours working without paid to build wonderful constructs for the profits of major companies. Hmmm...as I write this book review, unpaid, with Amazon looking to earn money from selling more copies of this book...

Ranging further across the Web 2.0 field, Jaron notes the Facebook and Myspace pages in their prescribed formats with individuals reduced to favorite books, movies, five options for politics, and six options for relationship status. Other parts look at technology lock-in, with the example of MIDI. It was developed in the early 1980s for keyboard synthesizer control and output, and reproduces the nuances of a keyboard but not, for example, a violin. It would be hard to get support for a new, broader tool. "A thousand years from now, when a descendant of ours is traveling at relativistic speeds to explore new star systems, she will probably be annoyed by some awful beepy MIDI-driven music to alert her that the antimatter filter needs to be recalibrated."

Well, I certainly don't agree with everything Jaron has to say, even if I do fondly recall the handmade (with blink tags) web pages from before the AOL deluge (the September without end) when the masses discovered the Internet. There's a lot of crap online, but then again, there's a lot of crap everywhere. I can happily share my family photos over Facebook with people who barely are computer literate, and still be critical of the silly lock-ins of the Facebook pages. Lanier is not a Luddite though, he doesn't want us to smash the digital world, but wants to criticize it to make it better. Nothing wrong with that, whether we agree with his criticism or not.

123 of 132 people found the following review helpful.
Thought provoking and worthy of your time.
By Robert Busko
In his book You Are Not a Gadget: A Manifesto, Jaron Lanier becomes a solitary voice in the wilderness shouting as loudly as he can that all is not well with the virtual world nor with the tools that make the virtual world possible....software and computers. That this book was written by an insider from the world of the Internet should get everyone's attention.

Jaron Lanier is a household name for those who follow the world of computers and virtual reality and his book is nothing more than a manifesto warning us that there is a dark side to the Internet. Even innocuous websites such as Facebook and Google, "lords of the cloud" do not escape Lanier's expose. "Emphasizing the crowd means de-emphasizing individual humans" and that, in the end, leads to "mob" behavior. Utterly true.

As I flipped through the book, the point that resonated most loudly to me was the impact `anonymity' has had on our virtual world (and maybe the real world as well). I can remember visiting a chat room that was dedicated to "Books and Literature" in 2000 or 2001. As a librarian I was naturally drawn to a space that I thought would be filled with others like me who had a love of the written word and for good books. Did that assumption back fire? You bet! What I found was a chat area filled with virtual people who wanted to chat about anything but books and literature. If I were to post a question about what people were reading or what they thought of a given book I was torn (virtually) from limb to limb. Having served in the military I have a pretty good operational understanding of foul language, and I'm pretty good at throwing the words around when necessary. However, that this language would be used in that particular venue by people who could remain anonymous was a shock. I'm pretty certain that most of the visitors to that website hadn't read a book in years and had no problem violating the most basic rules of civility. Lanier is correct when he argues that this is not a step in the right direction. (Please forgive this personal observation)

Obviously I'm a fan of the virtual world. I post reviews online for free (which is another point Lanier makes) but the joy isn't the posting of reviews but in reading the books; real books. What Lanier has to say should be of interest to all of us.

You Are Not a Gadget is written for the ordinary reader with a minimal background in computers. Lanier floats from idea to idea not necessarily fully exploring a point, but instead simply raising an issue and then moving on. Very effective!

I predict that You Are Not a Gadget is destined to become a cultural icon in the future. We now point to books such as Silent Spring by Rachel Carson and I'm Ok, You're Ok by Dr. Thomas Harris as books that changed society and altered the future. I suspect that You Are Not a Gadget may become that type of sign post.

I highly recommend.

Peace always.

136 of 150 people found the following review helpful.
You are a fluke of the universe. Take full advantage of it.
By David Wineberg
What Jaron Lanier does is take us up 50,000 feet and allow us to view things with perspective. He says we have been overwhelmed by the unnoticed "lock-in" and simply adjust and reduce ourselves to fit the requirements of online dating, social media, forums, and the software we employ. Web 2.0 is homogenizing humanity, taking us down to the lowest common denominator instead of allowing or encouraging us to bloom in different directions. Everything we now "enjoy" seems to be backward looking - music is sampled and retro, news is criticized mercilessly, but very few are creating it any more, relationships are Tweets...

It sounds like Lanier recommends friends don't let friends communicate via Facebook - they do it on the phone or in person. But the direction we are taking instead reduces interaction, kills creativity, journalism, music, science....it's not as pretty as predicted.

These are truly valuable criticisms, and this is an important, if flawed book. Flawed because after a hundred page pounding of logic and evidence, Lanier spends the second hundred pages telling us how wonderful it is to be a scientist and play with humans and cuttlefish. I was particularly annoyed with a gratuitous couple of paragraphs devoted to swearing, which which he says might be connected to parts of the brain controlling orifices and obscenity.

Well, to my knowledge, swearing is purely cultural, not physiological. In Quebec, the worst swearing is against the Catholic Church, Translated into English "Christ Tabernacle" sounds like something WC Fields said to skirt the censors. But it's the most vile thing you can say in polite conversation in Montreal. On the other hand Motherf----r doesn't translate into French at all. And what's any of this got to do with online reductionism? Zilch - is my point. The last 100 pages is full of such diversions.

Others have pointed to other sections they disagree with, and they all seem to occur in the last half of the book. But don't let that deter you, as it distracted him. The original message is important. People create. Software does not. Software restricts. Don't leave anonymous contributions. Build a creative website of your own design. Probe deeply and uniquely - beyond Wikipedia. Reflect before you blog.

Lanier says our humanity and creativity are being put at risk by the miasma foisted on us by the incredible leveling machine of the internet. Instead of becoming exciting, the internet has become boring. Instead of creating new music, it has assassinated the entire industry. Instead of bringing people together, it lets them off the hook. That's worth exploring, and for about 100 pages, Lanier does a grand job of it.

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